What is terrific success?
Well, that all depends on what you want to achieve. Some of our clients want merely to spread the word of a new gym opening in the neighborhood; others want to send an announcement to the entire southwest. For them, five gym members – or 500 new clients – might spell T-E-R-R-I-F-I-C.


What about you?
In this book I will share with you specific postcard designs that have produced proven results for a variety of very different, but profitable, industries. From dentists to day spas, from attorneys to art galleries, from real estate agents to restaurants, we´ve custom designed packages to meet every client´s specific needs.
 
If you don´t find your industry in this book or online, don´t fret; I will go out of my way to find you a sample if you email us directly. But even better than that, I´ll show you how to figure out what headline – and what image – will create the kind of results you´re looking for.
 
Once you´ve got your headline and image, though, don´t stop there; there is so much more to successfully marketing with postcards than the headline and the image. Please read the manual in its entirety. You will not regret it. At the very least it will validate what you already know. On the other end of the spectrum you will come away with an easily executable plan that will help you to increase your bottom line by just as much – or as little – as you want to.
 
I suggest you keep pen and pad in hand while reading this. I´m sure you´ll be coming up with all kinds of bright ideas for your own company – or the company you work for. If you don´t have a pad handy when a brilliant idea strikes, feel free to write in the liberal margins provided. Or go to town with different colored markers or highlighter pens to pinpoint your favorite quote, tip or factoid. Yes, unlike your junior high history teacher this is one book I actually encourage you to write in!
 
Opportunity, ideas and potential brilliance are simply too important to limit to just the margins. Speaking of limits, there really are no limits to how far you can go – and I´ll show you how direct mail marketing with postcards will get you there.

Joy Gendusa is the Founder and CEO of PostcardMania, the nation´s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania has seen positive expansion every year since its inception. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, & many more—all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand.
 
As an Expert Author, Joy´s marketing and business articles are in nearly 1000 on-line publications. She has also appeared in national print publications like Inc Magazine, Millionaire Blueprints, National Mortgage Broker, American Printer Magazine, Target Marketing Magazine, Pro Jeweler Magazine, Realtor Magazine and more.