The Ultimate Postcard Marketing Success Manual

The Ultimate Postcard Marketing Success Manual, second edition

By Founder of PostcardMania


This Book will teach you how to:
• Plan Your Marketing Budget
• Design Effective Direct Mail Pieces
• Develop Effective Offers to Drive Response
• Keep a Steady Flow of New Business Coming In


See What Business Owners are Saying About "The Ultimate Postcard Marketing Success Manual"

The first thing you think when you get this book is "Oh! This lady owns a postcard printing & mailing company...of COURSE she will say this is the way to market". And the author addresses that right away. Lots of full color samples of profitable postcard campaigns. The case histories of what works in different industries is worth the price of the book alone. I've gone to marketing seminars & learned less than what's in this book. The author said that the first few years of her postcard printing (and mailing) business, the only way she marketed was by using postcards. I believe her. She gave the best reason in the world to use postcards; You can't scan a postcard without getting the sales message. Everyone who gets your postcard will see your offer. Her chapter on mailing lists covered new territory.

She explains how to use your own customer list to figure out your most profitable market segment, and how to market to them through postcard mailing. This is a thorough course in the subject. In fact, I do advertising seminars for small business people. This book convinced me to use postcards as the lead generation tool.
– Claude Whitacre


...Even if the person decides to do other methods of marketing, there is so much information and data in this book on how to market and the importance of marketing, that it is a must read for every business owner as well as the one in charge of marketing/advertising.
– H.L.


I was amazed at how much of the advice in this book applies to all marketing channels – not just postcards! Enticing offers, calls to action, USP’s, speaking to one’s audience, targeting and refining that audience...
– A.D.


Joy’s style is uniquely hers alone and that, in large measure, gives the book readability and authenticity. It is a book well written, not by a talking head, but by someone who has learned the trade by doing it.
– E.H.
Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.


So What Exactly is Covered In The Ultimate Postcard Marketing Success Manual?


Section 1 Marketing Basics You Need in Order to Win with Postcards
Chapter 1 Business Marketing Strategy 101
Chapter 2 Getting Attention
Chapter 3 Postcards Work
Chapter 4 Postcards WILL ALWAYS Work Correctly When Done Correctly
Chapter 5 2-Step Marketing
Chapter 6 Key Marketing Principles
Chapter 7 More Marketing Principles
Chapter 8 Little Kids Ask Until They Get What They Want –
Rediscovering the Rule of Repetition
Chapter 9 Raise Your Income!


Section 2 Who Should I Mail To?
Chapter 10 Your Customers Are Your Best Leads
Chapter 11 Determining Your Audience
Chapter 12 How to Find Your Mailing List
Chapter 13 Effective List Management Can Save You Big


Section 3 Postcard Design Essentials
Chapter 14 10 Elements Every Direct Mail Piece Should Have
Chapter 15 The Words That Sell
Chapter 16 Response-Based Design for Graphic Designers or Wanna-bes


Section 4 How to Make it All Fit – Campaigning and Tracking
Chapter 17 What the Heck is a Campaign and Why Do I Need One?
Chapter 18 Don’t Assume, Just Test and Track
Chapter 19 Essential Points Needed in Every Successful Campaign
Chapter 20 Timing is Important. Don’t Wait Until the Last Minute
Chapter 21 How Much You Should Mail and What You Should Expect –
The Correct Estimation of Effort


Section 5 Let’s Recap!
Chapter 22 What the Heck is a Campaign Again?
Chapter 23 Does Your Marketing Plan Need Changing?


Section 6 Different Industries and What Works for Them
Chapter 24 Postcard Case Studies


Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.


A Brief Excerpt from The Ultimate Postcard Marketing Success Manual


What is terrific success?
Well, that all depends on what you want to achieve. Some of our clients want merely to spread the word of a new gym opening in the neighborhood; others want to send an announcement to the entire southwest. For them, five gym members – or 500 new clients – might spell T-E-R-R-I-F-I-C.


What about you?
In this book I will share with you specific postcard designs that have produced proven results for a variety of very different, but profitable, industries. From dentists to day spas, from attorneys to art galleries, from real estate agents to restaurants, we´ve custom designed packages to meet every client´s specific needs.
 
If you don´t find your industry in this book or online, don´t fret; I will go out of my way to find you a sample if you email us directly. But even better than that, I´ll show you how to figure out what headline – and what image – will create the kind of results you´re looking for.
 
Once you´ve got your headline and image, though, don´t stop there; there is so much more to successfully marketing with postcards than the headline and the image. Please read the manual in its entirety. You will not regret it. At the very least it will validate what you already know. On the other end of the spectrum you will come away with an easily executable plan that will help you to increase your bottom line by just as much – or as little – as you want to.
 
I suggest you keep pen and pad in hand while reading this. I´m sure you´ll be coming up with all kinds of bright ideas for your own company – or the company you work for. If you don´t have a pad handy when a brilliant idea strikes, feel free to write in the liberal margins provided. Or go to town with different colored markers or highlighter pens to pinpoint your favorite quote, tip or factoid. Yes, unlike your junior high history teacher this is one book I actually encourage you to write in!
 
Opportunity, ideas and potential brilliance are simply too important to limit to just the margins. Speaking of limits, there really are no limits to how far you can go – and I´ll show you how direct mail marketing with postcards will get you there.


Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.


Joy Gendusa
About the Author

Joy Gendusa
Founder & CEO — PostcardMania



Joy Gendusa is the Founder and CEO of PostcardMania, the nation´s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania has seen positive expansion every year since its inception. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, & many more—all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand.
 
As an Expert Author, Joy´s marketing and business articles are in nearly 1000 on-line publications. She has also appeared in national print publications like Inc Magazine, Millionaire Blueprints, National Mortgage Broker, American Printer Magazine, Target Marketing Magazine, Pro Jeweler Magazine, Realtor Magazine and more.


You spend THOUSANDS OF DOLLARS on postage in the course of a direct mail campaign.

Doesn't it make sense to spend $19.95 to make sure those postage dollars are going to the right place?


Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.
Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book

Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.


Watch a Video
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Building Your Own Company
Watch a presentation featuring
Joy Gendusa & Arte Maren on
Business Wise.


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Fearless Marketing
Watch a presentation featuring
Joy Gendusa at Power
MarketingMania Boot Camp.



Listen to this teleseminar
Teleseminar July 24, 2007
With Joy Gendua
Techniques to Build Response Rates
Learn how to lower your cost per
lead and increase your postcard
response rates.



Download the 1st three chapters of The Ultimate Postcard Marketing Success Manual E-Book

Joy Gendusa's, The Ultimate Postcard Marketing Manual, second edition, is available at Amazon.com. Click on this button, and purchase the complete edition.


Learn More About Joy's Companies



PostcardMania

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, website design, email marketing, pay-per-click management, call tracking services along with free marketing advice and industry specific video success stories.

PostcardMania employs over 192 people and has seen positive expansion every year since its inception.
 
PostcardMania has won many awards for creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards. The underlying theme of every award is helping companies all over the nation expand.

Each week PostcardMania prints 4 million and mails 2 million postcards representing over 50,000 finance and industrial clients.

Joy Gendusa is the owner and CEO of PostcardMania. She has been named Tampa Bay CEO of the Year, Business Woman of the Year in Tampa Bay and has been featured on MSNBC’s “Your Business.” PostcardMania is an Inc. 500 and 5000 company and has won awards for creativity, best business practices and leadership.

Visit www.postcardmania.com



Rocket Print & Mail Logo

Rocket Print & Mail is, simply put, the best mail house you can find and they are not afraid to say so. Give them one chance and you won't be afraid to say so either.
 
They handle getting all of your mail out on time, no matter what type of piece you may be sending. If you have 500 or more pieces of mail you can save time and money by having them do it for you. Let Rocket Print & Mail handle your mailings and they can also save you money on postage whether you are mailing 500 pieces or 5,000,000 pieces.
 
Why they are different
 
If you've worked with another mail house in the past, you may have come to realize that discipline and organization are key to handling mass quantities of mail and getting it all out on time. We have been told by many customers that Rocket Print & Mail is the most efficient and organized group of people that they have ever done business with. Not only are they the best, but they care so much about doing an excellent job for you that they are always looking for new ways to go the extra mile, as you will see.
 
Rocket Print & Mail will help you achieve the results you need from your mailing efforts.
 
Visit www.rocketprintandmail.com



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